Excell Electrical
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1st July 2025

ABR Festival

Elvis on the Bikerheadz Stage
Elvis is back on the Bikerheadz stage

The 2025 ABR Festival roared back into life last weekend at the iconic Ragley Hall, once again uniting thousands of adventure motorcyclists for a long weekend of riding, e

xploration, and entertainment.

Catering to both seasoned riders and newcomers, the festival featured expanded off-road trails across the estate, offering visitors more opportunities than ever to test and enjoy a wide variety of machines. Major manufacturers—including BMW, Triumph, Royal Enfield, and Harley-Davidson—unveiled their latest models and innovations. Attendees joined expert masterclasses, met pro riders, and tested bikes in real-world conditions.

When day turned to night, Ragley Hall lit up with live music, reflecting the festival’s growing popularity and dynamic atmosphere, with tribute acts covering decades of music from Elvis to Fleetwood Mac

We were proud to once again deliver the full temporary power infrastructure for this flagship event. Our team installed and managed a site-wide power distribution system, supplying energy for exhibitor stands, food and drink zones, demo areas, and an expanded glamping village. Generators were carefully positioned to optimise access and minimise disruption, while our engineers remained on-site around the clock to ensure uninterrupted service and immediate support throughout the weekend.

From off-road trails to on-stage thrills, we were there to keep the ABR Festival fully powered every step of the way.

Krystal Roxx on stage
Krystal Roxx on the Bridgestone stage
ABR Catering generator
ABR Catering generator